MSN Search

Monday, July 25, 2005

Google AdSense Optimization Webinar - June 30th

For all new publishers, there is a good content in this webinar. Go through it.

Tuesday, July 05, 2005

How AdSense works

How AdSense works
Advertisers pay Google and Yahoo to have their ads appear next to search results. Google's AdSense program gives advertisers additional reach, by putting their ads onto an estimated 200,000 additional Web sites.
The twist is that Google pays each Web publisher a commission, in exchange for running the ads. It's found money for many publishers, who say they make anywhere from $50 to $200 a month and beyond.
Advertisers buy search keywords.
A purchase of "cell phone" for instance, produces ads next to search results on Google's main page. The same purchase also produces AdSense ads for cell phones on many other sites, including Chris Pirillo's Lockergnome gadget and gizmo blog, when cell phones are mentioned.

Wednesday, May 11, 2005

The Effect Of Smart Pricing In Adsense

What percent of the keyword price does Google pay AdSense publishers. While the AdSense Standard Terms and Conditions explicitly forbid disclosing such information, the range often given is 20% to 50% based on numerous conversations with AdSense publishers.
While the precise percentage is not clear, what is evident is that the percentage that Google pays publishers has gone down significantly since April 2004. It was at this time that Google announced it would be lowering the price of ads (i.e., charging AdWords clients less) that appear on the sites of AdSense publishers. Susan Wojcicki, Director of Product Management for Google, stated that this change came from requests of advertisers who wanted different pricing on clicks from search and content ads.
Google stated that it considered search-based ads more targeted than content ads, and that they therefore generated more clicks and revenue for advertisers. However, Google did realize that some content ads perform as well as search-based ads. As a result, “Smart Pricing” was born.
Smart Pricing adjusts the value of clicks based on a number of factors such as time of day, type of content, and conversion tracking. The latter, conversion tracking, measures how often a click on an ad produces a desired action for the advertiser, such as a product sales, newsletter signup, etc. The example Google gave for Smart Pricing was that “a click on an ad for digital cameras on a web page about photography tips may be worth less than a click on the same ad appearing next to a review of digital cameras.” While web forums are filled will AdSense publisher complaints about Smart Pricing, it is actually a fair system – publishers get paid based on the quality of the traffic they provide to Google advertisers.
While the switch to Smart Pricing has decreased revenues for many AdSense publishers, there is still a massive opportunity to generate significant revenues via the AdSense program. The key is to identify valuable/expensive keywords, attract qualified customers to your site, and provide compelling text that gets visitors really interested in a product or service. This will ensure that the visitors click on the appropriate AdSense ads and buy that advertiser’s product or service. A true win-win-win.

Tuesday, April 12, 2005

How to boost your AdSense revenue

Google's AdSense is a fascinating revenue-sharing opportunity for small, medium and large web sites.
Some webmasters are designing brand new sites specifically for serving AdSense text ads. (It's against the AdSense rules to design a site purely for AdSense, so you'll want to include a few affiliate links or sell your own product, too.)

Here's the background info:
AdSense overview
AdSense FAQ
AdSense tech FAQ
AdSense policies

AdSense allows you to serve text-based Google AdWords on your web site and receive a share of the pay-per-click payment. AdSense ads are similar to the AdWords ads you see on the right-hand side at Google when you do a search there.
AdSense is having a huge impact on the affiliate marketing industry. Weak affiliate merchants will die faster than ever and big ad networks are going to lose customers fast.
If you're a merchant running a lousy affiliate program, now's the time to improve it FAST.

AdSense's advantages

AdSense is simple to join.
- It's easy to paste a bit of code into your pages.
- It's free to join.
- You don't have to spend time finding advertisers.
- Google provides well written, highly relevant ads – chosen to closely match the content on your pages.
- You don't have to waste time choosing different ads for different pages.
- You don't have to mess around with different code for various affiliate programs.
- You're free to concentrate on providing good content and Google does the work of finding the best ads for your pages from 100,000 AdWords advertisers.
- It's suitable for beginners or marketing veterans.
- AdSense provides simple, easy-to-understand stats.
- If you have affiliate links on your site, you ARE allowed to add AdSense ads. However, with your affiliate links, you must not mimic the look and feel of the Google ads.
- You can filter up to 200 URLs, so you can block ads for sites that don't meet your standards. You can also block strong competitors.
- Inevitably, AdSense is competing strongly for space on web sites with all other revenue sharing opportunities.
- If you own a small web site you can now plug a bit of code into your site and almost instantly relevant text ads that are likely to appeal to your visitors will appear on your pages.
- If you own several sites, you need apply only once. This makes AdSense much simpler than joining a bunch of affiliate programs.
- As you can see, I'm really keen on this revenue sharing service. Unfortunately, there's no referral program – I can't earn money by telling you how good it is!

One problem is inappropriate ads. You don't want spammy junk advertised on your site. Google's standards probably aren't as high as yours. You can filter out 200 URLs, but in some industries that won't be enough.

WARNING: To give you a good look at how AdSense works, I have filtered out only one site whose ads I don't want to appear on this page.

The stats Google supplies are inadequate. They're easy to understand at a glance. However, they don't tell you which ads people are clicking on, or which keywords are involved. That's frustrating.

Also, I'd like to be able to identify and block ads that have very low payout rates, without doing a lot of sleuthing and messing around.

The ad panels say "Ads by Google" – free advertising for Google. You don't earn anything if someone clicks on that link.

The minimum payout is $100, which is regarded as too high by sites which don't receive much traffic. That won't worry experienced webmasters.

Also, sites that want to display AdSense ads may not include "other content-targeted and/or text-based ads on the pages displaying AdWords ads." However, human beings review the sites. Rejected sites have been able to appeal successfully.

Another disadvantage is that Google doesn't want you to share your stats with other webmasters. The AdSense Terms and Conditions say:

"Confidentiality. You agree not to disclose Google Confidential Information without Google's prior written consent. 'Google Confidential Information' includes without limitation: ... (b) click-through rates or other statistics relating to Site performance in the Program provided to you by Google..."

That's really weird. Web site owners need to be able to share such information and discuss successes and failures.

A big disadvantage of the service is that Google doesn't say how much its AdSense partners will receive. You'll just receive an unknown share of the revenue.

Only a company with the goodwill and respect Google has earned could get away with such a cheeky offer.

Google says:

"How much will I earn through this program? The AdWords ads you are able to display on your content pages are cost-per-click (CPC) ads. This means that advertisers pay only when users click on ads. You'll receive a portion of the amount paid for clicks on AdWords ads on your website. Although we don't disclose the exact revenue share, our goal is to enable publishers to make as much or more than they could with other advertising networks."

So the only way to know how much you'll earn is to try it and see. If you want to bail out, all you have to do is remove the code from your site.

Don't put all your eggs in the AdSense basket. If Google discovers fraudulent clicks on ads appearing on your pages, it can dump your site from the service, and refuse to pay you all revenue owed. Some webmasters who claim total innocence have had this happen to them.

Google has made several changes to its AdSense FAQ, clarifying varying things. For example, you CAN apply for separate accounts for separate web sites. I've done so, and checked with Google that it's OK. Read the rules – they look ambiguous to me. If in doubt, ask first! Google has added "channels" which improve the tracking. I strongly recommend that you experiment with these.

Sites with "excessive advertising" are being rejected.

PLEASE read the rules and FAQ. When I looked, some advice in the rules contradicted advice in the FAQ. If in any doubt, ask their support staff. They're very helpful.

Wednesday, April 06, 2005

Regarding the AdSense Update...

If you haven’t yet got a Google AdSense account for your site, now may be time to do so. AdSense is becoming increasingly popular with small and middle-sized websites who wish to cash in on their site popularity. And with the latest updates that have been made to the AdSense service, there is now no excuse not to join.
If you didn’t already know AdSense is Google’s context targeted Ad delivery program. Basically the Search Engine giant is giving you the chance to display the adverts that you may have seen to the right of your search results on your own site. Whenever someone clicks through one of the Ads you get an undisclosed, but worthwhile, portion of the money the subscribers to Google’s AdWords program are supplying Google to promote their site on paid listings. The script is easy to customize, simply adjusting the settings in your Account settings and then pasting the raw code into your site.

For more information, please click here

Thursday, March 31, 2005

High Paying Google Adsense Keywords

Google Adsense is a popular affiliate program to make revenue from a website. I am using it since last few months, and I experienced it as a good revenue making from our websites. So ok, there are some myths that few keywords pay as high as $80 per click for adsense ads. I NEVER experienced that (I wish I could). But still, there are few keywords which really pay you high per click (which you would not even imagine).

Here is a list of the known high paying keywords on the Adsense network to maximize revenue from your websites.

** Please note that the values may differ. Its always recommended to do the research yourself. As far as my opinion concerned, they dont pay you as much as mentioned because it completely depends on the popularity of your website. If your website is in top 10 websites, you might get that much per click.

Just check out which kinda of keywords are popular with adsense advertisers...

home equity loans $20.06
baines and ernst $18.47
consolidate loans $17.74
lexington law $17.68
lexington law firm $16.81
debt problems $16.28
register domain $15.74
home equity line of credit $15.61
affiliate programs $14.33
refinance $14.21
video conferencing $13.63
payday loans $13.21
credit counseling $13.02
asbestos $12.79
debt solutions $12.64
cash loans $12.13
refinancing $12.09
broadband phone $12.08
debt management $11.86
fast loans $11.81
credit card processing $11.75
credit reports $11.59
making money on the internet $11.58
merchant account $11.46
line of credit $11.42
money magazine $11.27
adsense $11.13
credit counselors $11.02
identity theft $11.00
make money at home $10.84
free credit $10.76
cash advance $10.64
consumer credit counseling $10.63
freecreditreport $10.61
make money from home $10.35
free credit reports $10.26
make extra money $10.21
domain registration $10.19
adwords $10.08
citifinancial $10.06
my fico score $10.01